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Bank of America Gift on Fifth

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OVERVIEW

Designed a high-end environment to increase interest and awareness of Bank of America’s holiday promotion by building an eye-catching, larger-than-life gift that was topped with a big red bow. Event management and production ranged from venue acquisition to technical direction.

HIGHLIGHTS

  • Record eight weeks from design and development to build
  • 3 unique interactive holiday-themed retail display windows
  • Interactive green screen greeting card activity with real-time online publishing
  • 4-zone audio environment
  • Entire global inventory of highest resolution LED screens
  • 6,000 lbs. of 4’ x 12’ glass
  • 75,000 lbs. of structural steel
  • Ensured all NYC Department of Buildings rules and regulations for construction and occupancy were met

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