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Keep a Child Alive’s Black Ball with Alicia Keys, Jay-Z, and Sade


production glue was thrilled to provide technical supervision for Keep a Child Alive’s (KCA) Black Ball which brings celebrity and philanthropy together to fulfill hopes, dreams and raise funds for children and families with HIV/AIDS in Africa and India. Hosted by KCA co-founder Alicia Keys, this event takes place in New York and in London and has raised over $10 million since 2004.


This event marked the fourth time production glue has worked with Jay-Z, who performed “Empire State of Mind” with Keys. Keys later took the stage with Sade, performing together “Love Is Stronger Than Pride.” The celebrities were out to bring in funds for the charity – including Whitney Houston, Usher and Swizz Beats.


Thanks to Empire Entertainment for bringing on production glue to support this important event. Click here for information on how you can support KCA.


Client: Empire Entertainment
Role: Technical Supervisors
Venue: Hammerstein Ballroom, NYC
Date: Thursday, September 30, 2010
glue Lead: Eric Tetuan

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