Last night, glue joined RF Binder at New York City’s IAC Building for the Cynthia Rowley fashion show during Mercedes-Benz Fashion Week. The evening included a catwalk adorned with looks from the designer’s fall 2012 collection and a backstage surfer’s lounge featuring the latest waterproof “accessories” from the BAND-AID brand by Cynthia Rowley.
Working with RF Binder, glue coordinated props and graphics, installed an 8’x10’ step-and-repeat, and oversaw lighting for the playful lounge.
A special thank you to RF Binder, Cynthia Rowley, and BAND-AID for inviting us to participate in such a fashion-forward event!
Client: RF Binder
Role: Execution Partner
Venue: IAC Building, NYC
Date: February 9, 2012
Seventeen Magazine, “runway insider: fashionable first aid”