SO-IL. The event location on Randall’s Island is a 100% greenfield site, requiring a complete infrastructure build, including all utilities, restrooms, off-premise kitchens, guest services, VIP spaces, and temperature/humidity controlled environments.
And, we are pleased to announce that production glue, Frieze and Karl’s Event Services have set two Guinness World Records for the largest temporary stage and the largest single-unit marquee in the United States.
At the forefront of contemporary art, the four-day exhibition scheduled “Frieze Talks,” “Frieze Sounds,” and “Frieze Projects” – presentations, panel discussions, and specialty works from top artists, writers, and commentators from around the world.
Visitors also enjoyed VIP lounges, a comprehensive bookstore, an exceptional Sculpture Park, and favored NYC restaurateurs: The Fat Radish, Roberta’s, Frankies Spuntino, Sant Ambroeus, Intelligentsia Coffee, as well as trendy food trucks (including ice cream sandwich purveyor Coolhaus, and The Standard Biergarten).
We welcome the renowned Frieze Art Fair to New York City.
Role: Execution Partner
Venue: Randall’s Island, NYC
Dates: May 3 opening night; May 4 – May 7, 2012 public event
Artforum, “Treasure Island”
ARTINFO, “Sales Report: Frieze New York Makes a Convincing Case for Itself With an Opening Burst of Business”
BizBash, “Frieze Art Fair Makes New York Debut With Custom Campus on Randall’s Island”
Dezeen, “Frieze Art Fair NYC by SO-IL”
Style.com, “THE BIG FRIEZE”
The New York Times, “On an Island, Worker Bees Fill a Long White Hive”
The New York Times, T Magazine, “The Big Top | Frieze New York’s Super Structure”
The New York Times, “Where ‘Just Looking’ Is Just Fine”
The Wall Street Journal, “Frieze Art Fair Electrifies New York”
The Wall Street Journal, “Scoping Art at a Four-Day Island Getaway”
Vulture, “Saltz: Why the Frieze Art Fair Could Solve the New York Art Fair Problem”
Vulture, “See Renderings of How the Frieze Art Fair Will Take Over Randall’s Island”
Vulture, “The Twenty Most Titillating Works at Frieze Art Fair”