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Red Bull Reveal at MSG


Event Overview

On July 13th, a unique collaboration between New York Red Bulls star Thierry Henry, and pop artist Tristan Eaton, stood outside of Midtown’s Madison Square Garden. The duo teamed up to set soccer & art in motion, as they showcased a 24’ x 21’ interactive mural. Fans & passersby watched as the legendary player struck each target, triggering the giant canvas to reveal a stunning mural hidden underneath.

The final mural now exists at the Red Bull Arena in Harrison, New Jersey.


Keeping the creative goals of Eaton in mind, while considering the logistics of Henry’s challenge, glue worked with Red Bull USA, to bring the vision of both parties to life.

Scope of Responsibilities

  • Event execution partner: provided production support & management; sourced materials & vendors for the structure’s set-up & strike
  • Supervised two-day load-in & build: utilized a crane to lift over 25,000 lbs of art into place
  • Oversaw the five-hour tear down, keeping the installation travel-ready & pristine for display in other locations
  • Designed & produced event signage, inline with client’s branding specifications


NESN, “Thierry Henry Confirms Status as Soccer Artist, Paints Red Bulls’ Mural With Tristan Eaton”, “THE ART OF SOCCER: THIERRY HENRY X TRISTAN EATON”, CRAZY COLLAB: THIERRY HENRY X TRISTAN EATON

Thank you to Red Bull USA, Thierry Henry, and Tristan Eaton for a fantastic summer afternoon in NYC!

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