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Democracy Plaza


Event Overview

NBC News returns to NYC’s historic Rockefeller Center to host Democracy Plaza, an innovative celebration of American democracy and citizenship.  The “epicenter of election politics,” featured interactive replicas of the Oval Office and the White House Press Briefing Room, a video booth for guests to impersonate an NBC News reporter, and Decision 2012 coverage leading up to and on Election Day. As the NBC Decision Desk called the presidential race, an enormous map of the United States was held in the iconic skating rink and was iced over in either red or blue, to visually represent the winner of each state.


To provide technical direction & innovative solutions, oversee transportation logistics for over 30 trucks & two cranes, manage onsite movements & labor crews of 60-100 people, secure permitting, and engage with the venue & vendors to observe extreme weather patterns, reinforce key event elements to withstand the severity of Hurricane Sandy, and guarantee the safety of those in the surrounding area.

Scope of Responsibilities 

Despite losing over 24 hours of install time during the storm, glue continued to work diligently to protect all structures and ensure the show remained on schedule:

  • Broadcast Booths: Designed to sit atop the esplanades outlining the skating rink, glue advised technical solutions to allow scenery, lighting, broadcast, and HVAC to occur simultaneously within each pop-up television studio.
  • LED Setback Screens: In light of Hurricane Sandy, glue scheduled an impromptu overnight & utilized cranes to hoist LED tiles, truss, & video 35-feet off the ground and safely onto the second floor of Rockefeller Center. glue was forced to postpone the extensive build of each 26’x20’ specialty screen until after the storm subsided.
  • Wire-Guided Camera: glue supervised the design, load-in, and installation of a camera suspended between Rock Center and the opposing rooftop of Saks Fifth Avenue. The camera zipped side-to-side along a cable & captured event footage from a bird’s-eye view.
  • LED Banners: In keeping with tradition, red & blue window-washing carts (powered by electoral votes) climbed up 30 Rock’s façade. glue designed the rigging for the 20’x8’ low-resolution LED “finish line” and placed it outside the 14th floor, where either the “Obama” or “Romney” cart would cross and “announce” the winning candidate.

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NBC News, “Success! Democracy Plaza shines on Election Day”
CBS News, “NBC wins election night ratings race”
MSNBC, The Today Show, “Take a tour of NBC’s Democracy Plaza”

Thank you kindly to NBC News, Rockefeller Center, & Jack Morton Worldwide for another successful election night in Rockefeller Center – looking forward to 2016!

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