Production Glue / Home

production glue & empire entertainment support keep a child alive’s black ball redux

top

Event Overview

As a result of October’s Hurricane Sandy, the ninth annual Keep a Child Alive’s (KCA) Black Ball was cancelled – giving way to Black Ball REDUX, a once-in-lifetime fundraising event. Rescheduled for December 6, 2012, Black Ball REDUX was inspired by the iconic Black Ball gala – bringing celebrities & philanthropy together; raising funds for the children & families affected by HIV/AIDS in Africa & India. Gracing Harlem’s Apollo Theater, the legendary event was emceed by Whoopi Goldberg & featured musical collaborations by KCA Co-Founder Alicia Keys, with artists Jennifer Hudson, Angelique Kidjo, Bonnie Raitt, and Alabama Shakes singer Brittany Howard.

Paying special tribute to the empowerment of women, KCA honored philanthropist Oprah Winfrey & singer/activist Angelique Kidjo, for their outstanding humanitarian efforts worldwide. Focused on the promise of an AIDS-free Africa, Black Ball REDUX raised over $2.9 million.

Objective 

To partner with Empire Entertainment  & provide them with technical supervision – overseeing the stage, lighting, audio, and video during the show.

Scope of Responsibilities

  • Advanced pre-production coordination, along with managing the stage’s design, install, and all corresponding elements during the evening’s program.
  • Applied knowledge acquired while supporting Black Ball in years past, to seamlessly relocate the event from NYC’s Hammerstein Ballroom, to Harlem’s Apollo Theater.
  • Intently worked with Empire Entertainment & the venue staff, to accommodate last minute alterations & to guarantee the event remained on schedule.

Since 2004, the Black Ball has generated over $18 million for KCA – click here to learn more about this organization & how to further support their cause.

Press

CBS News, “Alicia Keys raises $2.9M at gala, honors Oprah Winfrey”
Huffington Post, “Alicia Keys’ Black Ball Raises $2.9 Million, Honors Oprah Winfrey”
Keep a Child Alive’s Blog, “The Black Ball Redux!”
USA Today, “Alicia Keys’ Black Redux set to honor Oprah”

It’s always an honor to contribute to projects that give back – thank you to Empire Entertainment & Keep a Child Alive for inviting us to support this transformative event once again.

check out some other featured work

glue and frieze debut frieze art fair new york

glue transforms duarte square into talking transition, a flexible meeting place and temporary informational hub in nyc

production glue back in the game with Jay-Z: Nike’s World Basketball Festival for MKTG