Event Overview

On March 1^st, Fight Colorectal Cancer kicked off their national campaign “One Million Strong,” to raise awareness for National Colorectal Cancer Awareness Month. Taking place in the heart of Times Square – the main attraction was a 20-foot long inflatable colon, where guests were invited to walk through & learn about the characteristics of a healthy colon, as well as the different stages of colorectal cancer.

Throughout the day, Fight Colorectal Cancer’s PSA played on the 7-story tall NASDAQ Tower & Reuters Sign, as lululemon ambassador, James Darling led free yoga classes & a high-energy dance party, World Boxing Organization Middleweight Champion, Peter Quillin mingled with fans & signed autographs, and survivors of colorectal cancer came together for an inspirational group photo.

Objective 

Applied our technical expertise & extensive knowledge of working in Times Square, to advance event permitting, navigate challenging situations within the space, create an open & inviting environment, and support Fight Colorectal Cancer in their demand to find a cure for colon & rectal cancer.

Scope of Responsibilities

• Technical Production: Space layout & design, tent specifying, and provided audio, staging, and lighting for the entire production.
• Logistics Coordination: Coordinated with the venue & city officials to obtain the appropriate permits, as well as managed labor for production.
• Site Management: Worked with ConEdison to clear the venue space & finish set-up on time for a 9:00AM start, despite delays from existing overnight construction in Times Square.

Click here to learn more about Fight Colorectal Cancer & how to support their cause.

 
Click here to view photos on Facebook, Picasa, or Google+

Press

ABC News, “Colorectal Cancer Awareness Month Kicks Off With Giant, Inflatable Colon in Times Square”

ESPN New York, “Quillin joins fight against colorectal cancer”

NY1, “Giant Colon Stars In Times Square”

Thank you to Studio PR & Fight Colorectal Cancer for inviting us to make a difference with “One Million Strong” in NYC!

Event Overview

As a result of October’s Hurricane Sandy, the ninth annual Keep a Child Alive’s (KCA) Black Ball was cancelled – giving way to Black Ball REDUX, a once-in-lifetime fundraising event. Rescheduled for December 6, 2012, Black Ball REDUX was inspired by the iconic Black Ball gala – bringing celebrities & philanthropy together; raising funds for the children & families affected by HIV/AIDS in Africa & India. Gracing Harlem’s Apollo Theater, the legendary event was emceed by Whoopi Goldberg & featured musical collaborations by KCA Co-Founder Alicia Keys, with artists Jennifer Hudson, Angelique Kidjo, Bonnie Raitt, and Alabama Shakes singer Brittany Howard.

Paying special tribute to the empowerment of women, KCA honored philanthropist Oprah Winfrey & singer/activist Angelique Kidjo, for their outstanding humanitarian efforts worldwide. Focused on the promise of an AIDS-free Africa, Black Ball REDUX raised over $2.9 million.

Objective 

To partner with Empire Entertainment  & provide them with technical supervision – overseeing the stage, lighting, audio, and video during the show.

Scope of Responsibilities

Since 2004, the Black Ball has generated over $18 million for KCA – click here to learn more about this organization & how to further support their cause.

Press

CBS News, “Alicia Keys raises $2.9M at gala, honors Oprah Winfrey”
Huffington Post, “Alicia Keys’ Black Ball Raises $2.9 Million, Honors Oprah Winfrey”
Keep a Child Alive’s Blog, “The Black Ball Redux!”
USA Today, “Alicia Keys’ Black Redux set to honor Oprah”

It’s always an honor to contribute to projects that give back – thank you to Empire Entertainment & Keep a Child Alive for inviting us to support this transformative event once again.

Event Overview

Calvin Klein Collection hosted a private presentation at the Calvin Klein Lookspace in NYC on November 29th; inviting guests to view their latest spring/summer looks for men & women in 2013.

Objective

To oversee the presentation’s technical production, while collaborating with the Calvin Klein Visual Team, to construct their strategically simplistic & innovative set design, build custom furniture & framing, and provide lighting.

Scope of Responsibilities

• glue brought to life the clean design of the Calvin Klein Visual Team, by building a minimalistic set of flat black walls & bare framing, akin to the structure of an exposed house.

• Utilized environmental lighting effects to create contrasting shadows throughout the main presentation space, and to illuminate the product display in the structure’s “closet.”
• Originally scheduled for November 2, 2012 (postponed due to Hurricane Sandy), glue worked diligently to place all elements into storage prior to the storm, and accepted the challenge of resurrecting the set & ensuring the re-scheduled show remained on schedule.

Photos

Click here to view photos on Facebook, Picasa, or Google +

Check out glue’s past work with Calvin Klein

“calvin klein celebrates spring fashion week”
“production glue lights up the high line”
“calvin klein visionaire party”

Working with the Calvin Klein Visual Team is always a pleasure – we look forward to collaborating with this innovative group once again!

Event Overview

In celebration of World AIDS Day, Belvedere Vodka took over the Meatpacking District’s Gansevoort Plaza, for BELVEDERE(RED) Night Lights, New York; a captivating light show & music experience with electro-funk DJ duo, Chromeo.

Held on November 29th – Mission Public Relations brought glue onboard to participate in the festive evening; promoting the two-year partnership between Belvedere Vodka & (RED), the latest BELVEDERE(RED) Special Edition Bottle, and the fight for an AIDS-free generation by 2015.  The President of Belvedere Vodka Charles Gibb, actress Kelly Rutherford, and VHI’s Carrie Keagan, amongst other advocates, were present to show their support.

Objective

To understand the needs of industry frontrunner, Mission Public Relations, raise awareness for BELVEDERE(RED), and support the courageous efforts of The Global Fund to Fight AIDS, Tuberculosis and Malaria, through the development of the evening’s program & its supporting production, building & installing onsite structures, and taking the appropriate precautions in light of Hurricane Sandy’s aftermath.

Scope of Responsibilities

• Liaised with the venue & city officials to advance all permitting, and to better understand the particular guidelines of the plaza & its surrounding neighborhood

• Provided support for the offsite test build & onsite installation of the 18’x18’ tree structure; oversaw its local transportation logistics & post-event storage
• Supervised full site build: lighting towers, press & VIP risers, branding walls & banners, FOH position, and a 12’x12’ box truss for Chromeo’s customized DJ booth
• Produced a step-and-repeat for the outside of Bagatelle; reinforced the client’s step-and-repeat indoors
• Oversaw all aspects of production, program development, and site management: audio (including sound effect creation), lighting (S&R and elements of VIP party), video (live camera feed into Bagatelle), talent wrangling, and union labor
• Ensured the show ended promptly at 10:00pm, as to adhere to the city-enforced curfew; cleared the area of over 850 guests & all structures by 12:00am

50% of profits from the global sale of the (BELVEDERE)RED Special Edition bottle will contribute to the Global Fund – click here to learn more about this organization & how to support their cause.

Photo Contribution by Getty Images

Click here to view photos on Facebook, Picasa, or Google+

Press

Bizbash, “Belvedere Installs 20-Foot Tree-Shaped Lights in New York to Promote World AIDS Day”
Huffington Post, “Painting the Town Belvedere (RED)”
Mission Blog, “Chromeo and Belvedere shut down the Meatpacking District with (RED) for World AIDS Day”

Big thanks to our colleagues & friends at Mission Public Relations – we enjoyed every moment of working with your team & had a blast bringing your vision for Belvedere to life!

Event Overview

In concurrence with the new 12-hour television event, Mankind The Story of All of Us, HISTORY invited educators & young people from across the globe to join them for the live webcast, MANKIND CONNECTED: A Global Teach-In. The live online event took place on Thursday, November 8th, and featured a panel of historians, special guests, and students from around the world, to explore UNESCO World Heritage sites & discuss a shared history between all humans. The main broadcast took place in Washington, D.C’s interactive museum, the Newseum, and featured numerous videos & live remote presentations, to showcase an insider’s look into a variety of UNESCO locations.

Objective

Work with CEG & HISTORY to advise technical direction, coordinate schedules, supervise the main broadcasting studio’s set design & build, and oversee the production of both remote locations in Vina del Mar, Chile & Liberty, Missouri.

Scope of Responsibilities

• In keeping with Mankind’s key art, glue transformed D.C’s main studio into a camera-friendly set design, ensuring both the moderator & panelists were perfectly framed throughout the Q&A discussion
• Provided a technical producer & camera operator on the ground at the schools in Chile & Missouri, to guarantee direct & seamless communication between the main studio & these two remote locations
• In Chile & Missouri, identified, sourced, and integrated necessary equipment, to ensure the streamlined communication between the main studio in DC & the remote locations would work
• Coordinated testing of communication lines & webcast feeds, across three different time zones (CT, EST, and UTC-4), across one EST evening
• Under a tight schedule & faced with a firewall issue in Chile, glue worked quickly to provide solutions, resolve the problem, and guarantee the show’s program could go on as planned

Check out glue’s past work with CEG & HISTORY

“ glue braves nyc “wetlands” at chelsea market with ceg for swamp people premiere”
“glue and ceg support the vvmf, the history channel, & the wall that heals”

As always, many thanks to CEG, HISTORY, and A&E Networks for another successful program. We look forward to working together again!

Event Overview

NBC News returns to NYC’s historic Rockefeller Center to host Democracy Plaza, an innovative celebration of American democracy and citizenship.  The “epicenter of election politics,” featured interactive replicas of the Oval Office and the White House Press Briefing Room, a video booth for guests to impersonate an NBC News reporter, and Decision 2012 coverage leading up to and on Election Day. As the NBC Decision Desk called the presidential race, an enormous map of the United States was held in the iconic skating rink and was iced over in either red or blue, to visually represent the winner of each state.

Objective

To provide technical direction & innovative solutions, oversee transportation logistics for over 30 trucks & two cranes, manage onsite movements & labor crews of 60-100 people, secure permitting, and engage with the venue & vendors to observe extreme weather patterns, reinforce key event elements to withstand the severity of Hurricane Sandy, and guarantee the safety of those in the surrounding area.

Scope of Responsibilities 

Despite losing over 24 hours of install time during the storm, glue continued to work diligently to protect all structures and ensure the show remained on schedule:

• Broadcast Booths: Designed to sit atop the esplanades outlining the skating rink, glue advised technical solutions to allow scenery, lighting, broadcast, and HVAC to occur simultaneously within each pop-up television studio.
• LED Setback Screens: In light of Hurricane Sandy, glue scheduled an impromptu overnight & utilized cranes to hoist LED tiles, truss, & video 35-feet off the ground and safely onto the second floor of Rockefeller Center. glue was forced to postpone the extensive build of each 26’x20’ specialty screen until after the storm subsided.
• Wire-Guided Camera: glue supervised the design, load-in, and installation of a camera suspended between Rock Center and the opposing rooftop of Saks Fifth Avenue. The camera zipped side-to-side along a cable & captured event footage from a bird’s-eye view.
• LED Banners: In keeping with tradition, red & blue window-washing carts (powered by electoral votes) climbed up 30 Rock’s façade. glue designed the rigging for the 20’x8’ low-resolution LED “finish line” and placed it outside the 14^th floor, where either the “Obama” or “Romney” cart would cross and “announce” the winning candidate.
  

Click here to view photos on Facebook, Picasa or Google+

Press

NBC News, “Success! Democracy Plaza shines on Election Day”
CBS News, “NBC wins election night ratings race”
MSNBC, The Today Show, “Take a tour of NBC’s Democracy Plaza”

Thank you kindly to NBC News, Rockefeller Center, & Jack Morton Worldwide for another successful election night in Rockefeller Center – looking forward to 2016!

Event Overview

On the morning of August 22nd, UNIQLO held an intimate press gathering at its flagship store on 5^th Avenue in NYC, to announce its latest endeavor: a replica tennis line modeled after world-renowned tennis player & UNIQLO global brand ambassador, Novak Djokovic.

Coinciding with the start of the 2012 U.S. Open Tournament, the collection will launch on August 27^th & will closely resemble the performance wear to be worn by Djokovic during the game. Shortly after the announcement, fans & customers were invited inside to meet & take photos with the pro athlete.

Objective

To execute a high-quality press event with Dentsu – properly representing the UNIQLO brand, its inspiration, and its latest designs.

Scope of Responsibilities 

• Scenic design: oversaw set-up of stage with carpeting & accompanying 18’ x 8’ printed backdrop
• Event execution: design & printing of step & repeat backdrop, as well as all credentials for staff & press; provided consumer traffic control during public photo opportunity

• Technical design & supervision of staffing, lighting, and audio

Photo Contribution by KzA

Press 

Tennis Identity, “No Djok. Novak Djokovic’s UNIQLO Apparel Now Available.”

The Observer, “Novak Djokovic Unzips at Uniqlo, Causes Commotion on Fifth Ave”

Business Insider, “Uniqlo Hired Novak Djokovic To Help Take Over The US”

Working with Dentsu & UNIQLO is always a pleasure – looking forward to more exciting advancements this fall!

Event Overview

On July 13th, a unique collaboration between New York Red Bulls star Thierry Henry, and pop artist Tristan Eaton, stood outside of Midtown’s Madison Square Garden. The duo teamed up to set soccer & art in motion, as they showcased a 24’ x 21’ interactive mural. Fans & passersby watched as the legendary player struck each target, triggering the giant canvas to reveal a stunning mural hidden underneath.

The final mural now exists at the Red Bull Arena in Harrison, New Jersey.

Objective

Keeping the creative goals of Eaton in mind, while considering the logistics of Henry’s challenge, glue worked with Red Bull USA, to bring the vision of both parties to life.

Scope of Responsibilities

• Event execution partner: provided production support & management; sourced materials & vendors for the structure’s set-up & strike
• Supervised two-day load-in & build: utilized a crane to lift over 25,000 lbs of art into place
• Oversaw the five-hour tear down, keeping the installation travel-ready & pristine for display in other locations
• Designed & produced event signage, inline with client’s branding specifications

Press

NESN, “Thierry Henry Confirms Status as Soccer Artist, Paints Red Bulls’ Mural With Tristan Eaton”

redbullusa.com, “THE ART OF SOCCER: THIERRY HENRY X TRISTAN EATON” 

redbullusa.com, CRAZY COLLAB: THIERRY HENRY X TRISTAN EATON

Thank you to Red Bull USA, Thierry Henry, and Tristan Eaton for a fantastic summer afternoon in NYC!

CEG brought on production glue to manage the technical aspects, installation, and implementation at each of the four sites. production glue created and managed the design and modification of two 8’ by 16’ portable storage units that are surrounded by flat screens featuring Storage Wars highlights. One unit features rows of lockers with different prizes inside and the other unit features a grand prize that fans can bid on; both provide an exciting activity to engage fans in the show’s mystery and drama. And, when traveling between sites, each storage unit fulfills its original purpose by storing the exhibit equipment and contents.

We would like to thank CEG for inviting us to once again support their incredible team, as well as A&E and the participating cities.

Client: CEG
Role: Event Execution Partner

Dates / Venues:
May 31 – Tribune Plaza, Chicago
June 5 – Herald Square, New York City
June 12 – Hollywood and Highland, Los Angeles
June 13 – Nokia Plaza, Los Angeles

Press:
The Hollywood Reporter,“A&E Muscles Into Movie Theaters with ‘Storage Wars: SummerLockbuster’ Promo”

The show kicked off with a blowout performance by hip-hop star FLO RIDA, and followed with a presentation by The CW President, Mark Pedowitz, to announce the network’s 2012-13 broadcast schedule to advertisers, affiliates and national media. Laced with The CW’s leading stars from current hit series like The Vampire Diaries and Supernatural, to new dramas like Arrow and Cult, the President deemed the upcoming “transformative” season and rolled out over 50 hours of original programming, among other highlights accompanying the primetime schedule.

In support of Valencia Production Partners, glue assisted with all technical elements of the show. The set featured a mix of high- and low-resolution LED products including two large LED towers utilizing 3.75 mm LED and a curved back wall of 25 mm LED behind a scenic rear projection screen. The combination of LED products mixed with high lumen rear projection created a dynamic space that was fed custom graphics from a pixel mapped media server control system.

As always, glue had a wonderful time working with Valencia Production Partners, and wishes The CW Network another successful year!

Client: Valencia Production Partners
Role: Technical Producers
Venue: New York City Center
Date: Thursday, May 17, 2012

Click here to view photos on Facebook, Picasa, and Google+

Press
IMDB, “The CW Upfront Party Photos: Stephen Amell, Katie Cassidy, Ian Somerhalder, Scott Porter & More!”
The Washington Post, “Upfront Week 2012: CW moves nearly every show to different timeslot, unveils theme nights (medical Tuesday, superhero Wednesday”
Yahoo! TV, “CW Upfront Presentation: Live Blog”