production glue joined CEG, HISTORY, and Louisiana Tourism to create a 12,100 cubic foot exhibit containing over 6,500 gallons of water, 12-foot live cypress trees, over 1,000 live indigenous plants, and a mix of live American Alligators and Red-eared Slider Turtles—all viewable from an above-water dock, and a live “Gator Cam” capturing the action online: www.history.com. The exhibit will feature appearances by Louisiana Lieutenant Governor Jay Dardenne, Cajun Chef John Folse, Louisiana State Parks Naturalist Erin Sullivan, Swamp People stars Bruce Mitchell, Trapper Joe, and Chase Landry, and will support lessons on swamp life and conservation for local students.

As Technical Supervisor, glue oversaw installation, staffing, permitting, and coordination with engineers to plan an efficient and safe import of water into the market. production glue was also pleased to provide lighting, audio, and visual support for the duration of the exhibit, which ends on Sunday, February 12th.

A special thank you to CEG, HISTORY, and Louisiana Tourism for inviting us to participate in such a unique and exciting premiere.

Client: CEG
Role: Technical Supervisor
Venue: Chelsea Market, NYC
Date: February 2 – February 12, 2012

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Press
BizBash, “History Channel Markets TV Show With Swamp Exhibit, Live Alligators”
Promo Magazine, “Live Alligators in NYC Draw Crowds, Press for ‘Swamp People’”
The Wall Street Journal, “New York Photos of the Week January 28 – February 3rd”

Caroline Kennedy (President, JFK Library Foundation President) and Jay Zimmerman (Chairman, Bingham McCutchen) hosted a conversation on “Leading with Diversity in a Global Economy” at Alice Tully Hall in Lincoln Center for the Performing Arts. Moderated by Tom Brokaw, the event’s distinguished panel featured U.S. Secretary of Labor, Hilda Solis; U.S. Ambassador to the UN, Susan Rice; and Thurgood Marshall Jr., among others.

As Line Producer, Technical Director, and Stage Managers, glue worked closely with all parties to develop the run of show and Q&A format, streamline speaker and panelist onstage movements, and manage a dual-room installation of the panel and an accompanying reception.

For guest entry and reception decor, David Stark’s team created a sophisticated environment with oversized photographs and large projections of the President’s legendary quotes cascading from the ceiling down the walls of the lobby.

We thank Bingham McCutchen, David Stark Design and Production, and the JFK Library Foundation for inviting us to partake in such an honorable occasion.

Click here to learn more about The JFK Library Foundation and how to support this organization.

Client: Bingham McCutchen
Role: Line Producer and Technical Director
Venue: Alice Tully Hall, Lincoln Center for the Performing Arts, NYC
Date: January 18, 2012

Photography courtesy of Gustavo Campos

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Press
The New York Times, “50 Years After the New Frontier Dawned, a Toast to Kennedy“

Within an overall dynamic exhibition, production glue contributed to the showcases of two makers this year joining new partners EWI Worldwide for Bentley, and previous partners Martin Brinkerhoff Associates on Hyundai. Each booth used a different scenic automation system to present both companies’ top-of-the-line craftsmanship and cutting-edge designs.

For EWI, production glue oversaw the installation of a 10′ x 13′ flying LED wall that traveled at 1 foot per second, to reveal a dramatic vehicle drive-on.

Working with the MBA producers, production glue was tasked with featuring the Genesis Coupe and Veloster. Our technical team supervised the building of large-scale video walls, and used cyberhoists (automated chain motors) to fly a 20′ x 13′ wall for a second drive-on reveal.

glue was pleased to provide technical production on the press events for both clients and brands.

A special thank you to both MBA and EWI for production glue’s involvement in the 2012 Detroit Auto Show.

Client: Martin Brinkerhoff Associates, and EWI Worldwide
Role: Technical Producers
Venue: Cobo Center, Detroit, MI
Date: January 9-22, 2012

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Press
CBS News, “Detroit Auto Show roars in on high note for market”
Forbes, “What’s at the Detroit Auto Show”
The New York Times, “Industry’s Green Shoots Blossom Into Optimism”

Led by celebrity co-hosts Oliver Platt and Edie Falco, luminaries like Charlize Theron, Alec Baldwin, and Gary Oldman walked the red carpet and graced the stage to join industry peers for an important evening for independent films.

Partnering with Empire Entertainment, glue served as technical director for the distinguished awards show.

We thank Empire Entertainment for inviting us to return to this prestigious production.

Client: Empire Entertainment
Role: Technical Director
Venue: Cipriani Wall Street, NYC
Date: Monday, November 28, 2011

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Press:
CBS News, “’Tree of Life,’ ‘Beginners’ tie for Gotham Award”
The Huffington Post, “Gotham Independent Film Awards 2011 Winners: Charlize Theron, ‘Tree Of Life,’ ‘Beginners’ And More (PHOTOS)”

At both locations, shoppers are invited to kick back in comfortable chairs, enjoy complimentary refreshments, rest their eyes on one of four flat screen TVs, and take advantage of a free gift-wrapping service. Additional amenities include the vitals shoppers need to refresh: Wi-Fi, phone recharging stations, and personal bag/coat checks to drop big purchases at the door. Lounge visitors were also encouraged to spread the good cheer with weekly Toys for Tots drives.

Continental and United Chase have also staged special ticketed events at the lounges, including celebrity appearances by NFL star Michael Strahan of the New York Jets, book signings and cake tastings with Buddy Valastro of Cake Boss fame.

Source Marketing tapped production glue, as well as designers Mattias Hollwich & Adam Hostetler (HWKN) to bring shopping paradise to life. Similar to last year’s pop-up, HWKN envisioned the sleek, yet indulgent, layout and design, while glue served as technical supervisors during lounge installation and execution.

A warm thank you to Source Marketing, HWKN, and Chase Bank, and wishes for continued successful projects in the new year.

Client: Source Marketing
Role: Technical Supervisors
Venues: The Mall at Short Hills, New Jersey & Houston Galleria, Texas
Dates: November 25-December 24, 2011
glue Lead: Kellen McNally

Photos Courtesy of Sauce Kitchen Photography

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Press
Houston Business Journal, “VIP shoppers’ lounge set up in Galleria”

David Stark Design and Production, creative mind behind the event’s environmentally conscious design and the event’s overall Producer, invited glue to join as Line Producer. glue worked closely with David Stark’s Senior Project Manager, Christina Dimitriadis to identify and coordinate the on-screen graphic needs and flow for the dual screen show and consulted with NRDC’s Director of Special Projects, Jennifer Iselin to manage and execute the evening’s program.

glue was also responsible for coordinating the stage management team and rehearsal schedules, efficiently meeting executive and honoree requests, and organizing and testing the collection of all media assets.

A special thank you to David Stark Design and Production and the Natural Resources Defense Council for inviting us to participate in a truly significant celebration!

Click here to learn more about NRDC and how to support this organization.

Client: Natural Resources Defense Council
Role: Line Producer
Venue: American Museum of Natural History, NYC
Date: Monday, November 14, 2011

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Press:
The Huffington Post, “Arianna Huffington, Wendy Schmidt And Eric Schmidt Honored At NRDC Event (VIDEO/PHOTOS)”

By night, the tech playground transformed into an exclusive destination for nerds-in-the-know to cut loose with three nights of entertainment and programming, including a DJ-fueled mixer (Thursday), a Nerd Nite Speed Dating event hosted by LG (Friday), and a “Glam Shot” photo shoot party (Saturday).

At the hub of the five-day extravaganza, was experiential marketing team and glue friends, MKTG. We were delighted when MKTG asked us to direct and manage the IT infrastructure for this project, and were pleased to oversee the technical staff, the lighting, audio, and visual elements of the theater space, and electrical distribution of the venue.

A special thank you to MKTG, Openhouse Gallery, and CNET for inviting us to partake in this interactive and cutting-edge event.

client: MKTG
role: Technical Directors
venue: Openhouse Gallery, NYC
dates: November 9-November 13, 2011

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Press
CBS, “CNET brings holiday gift guide to life”
CBS News, “Nerd Nite”: Speed-dating for the like-minded”
Event Marketer Magazine, “CNET Takes Holiday Guide Live in NYC”

On November 10th, The Guggenheim Museum hosted the annual Guggenheim International Gala in celebration of the exhibition Maurizio Cattelan: All. Art enthusiasts and distinguished members arrived for a unique dinner experience followed by an exclusive performance by the psychedelic, electric-pop band, MGMT.

The six-story Rotunda was the site of Cattelan’s retrospective–over 100 pieces of his notable art, suspended from the Frank Lloyd Wright-designed oculus skylight. A compilation of nearly everything Cattelan produced since 1989 including unusual cameos from the likes of Pinocchio, Adolf Hitler, Pope John Paul II, John F. Kennedy, and numerous taxidermy animals.

As the Guggenheim’s event execution partner, production glue was challenged with finding a solution to increase their seating opportunities and change the diner’s perspective – specifically, to find a way to bring the dinner tables onto the ramps and off the traditionally-used Rotunda floor, while keeping eyes on All. In order to achieve this, glue built custom platforms to level long dining tables within art bays typically used for exhibit pieces. Each seat for nearly 400 guests presented a different view of the installation, no two the same.

The architecture of Frank Lloyd Wright was complemented by monochromatic silver, gray and white table accents with sophisticated floral centerpieces (created by Brooklyn florist Saipua) of natural greens and neutrals.

Guests received Mika Rottenberg’s limited-edition “PonytailGirl Matchbox” and were invited by the Young Collectors Council for the after-party performance with MGMT.

production glue collaborated with MGMT, video designer Alejandro Crawford and the Museum, to help plan an installation of LED video strips that created a dynamic show of synchronized, audio-reactive lighting. Each MGMT chord struck created video that sent charges of color racing up the Rotunda with color-changing LED strips (Barco MiStrips), hung from the Museum’s white parapet walls using custom scenic brackets. glue also provided audio, visual, and lighting support for the 45-minute set of songs MGMT custom-created, inspired by Cattelan’s provocative creations.

We are honored to collaborate with the Guggenheim Director of Special Events, Bronwyn Keenan (Executive Producer for the Gala and MGMT Performance), and Guggenheim Special Events Consultant, Sam Brumbaugh (Producer of after-party and MGMT Performance) and look forward to future collaborations.

Client: Solomon R. Guggenheim Museum
Role: Event Execution Partner
Venue: Solomon R. Guggenheim Museum, NYC
Dates: November 10, 2011
glue Leads: Jack Hilley, Cheryl Adler

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Press:
New York Times, “A Suspension of Willful Disbelief”
Bloomberg Business Week, “Scene Last Night: Ganek at Guggenheim; Jets Owner in the Park”
ArtInfo, “Third-Party Guarantees Carry Phillips de Pury to an Unremarkable $71.3 Million Contemporary Art Sale”

PRODUCTION GLUE CEMENTS COMPANY STRUCTURE
APPOINTS NEW DIRECTORS

New York – production glue, llc, a New York City-based agency that executes unique live events, today announced that is has further cemented its company structure with the appointment of two new directors: John Petrafesa, Director of Strategic & Financial Operations, and Brian Fehd, Director of Production. These additions bring the total full-time staff members of the company to 15. production glue also employs dozens of freelance and part-time staffers.

Part of a structural plan designed to support multi-level company growth, founders Tom Bussey and Eric Tetuan commissioned Petrafesa and Fehd, both long-time industry peers, to spearhead financial and technical efficiency, benefiting internal and external development.

“We founded production glue in 2006, and we are thrilled we have the need and the future that requires adding Brian and John to our team,” said Bussey. “Involving these two outstanding individuals and drawing on their years of industry experience will allow us to better address the ever increasing pace of the event industry, anticipate client needs, and service projects of expanding range and complexity.”

JOHN PETRAFESA: (Director of Strategic & Financial Operations)

John Petrafesa spent many years supporting production glue as a vendor of entertainment technology equipment and services. Now, as part of the glue family, Petrafesa focuses on keeping the company finances in order, finding new areas of growth, and serving as the agency’s in-house audio expert.

Petrafesa began his career in the entertainment industry as a Broadway and touring Sound Engineer and designer for many successful shows. His technical knowledge transferred well into the event world, where he has held various audio and lighting roles for clients including Mohegan Sun Casino and the FIFA World Congress. As a past partner on some of the agency’s most technically intensive events, his familiarity with glue’s corporate functions, concerts, and shows make him a natural fit for the team.

Bussey and Petrafesa met on the U.S. Tour of “Beauty and the Beast” in 1994 (as Technical Director and Sound Engineer, respectively.) Joint efforts and projects continued while Bussey took the path of Technical Direction, and Petrafesa delved into sound design and the art of building businesses.

“John’s practiced business savvy and managerial skills, paired with his overall knowledge of the industry and long-standing relationship with production glue make him the ideal Director of Strategic & Financial Operations,” said Tetuan. “Although having an in-house audio expert has its obvious benefits, we are keen to use John’s business acumen to help shape continued growth of production glue.”

BRIAN FEHD: (Director of Production)

A specialist in the field of entertainment production management and projects for the live audience, Brian Fehd joins production glue as Director of Production. With expertise in streamlining operations for expanding organizations, Fehd oversees the agency’s current production teams and project processes, and fosters the inner-workings behind the growth of glue.

After working alongside production glue’s technical team on numerous projects, including upfronts for CW and AOL, Fehd became a permanent fixture in the glue office in 2011. With more than 15 years in the industry, he has honed a career of relevant roles, including Technical Director for Frederick P. Rose Hall, home of Jazz at Lincoln Center (and home to many glue events), and president/co-owner of an innovative entertainment technology development company (where he became a U.S. patent-holder for one of his electrical inventions.) Fehd has created shows for production and television, attractions, and special events around the world, including Blue Man Group, Cirque de Soleil, STREB, Tap Dogs, and The 1996 Summer Olympic Games. His U.S. work has spanned the coasts, from jobs with the San Diego Zoo to The City of New York.

With an extensive background in production management and technological development, Fehd provides guidance on the multi-faceted aspects of production the company handles, including staff requirements, subcontractors, technology and equipment.

“In working with Brian countless times as a partner [at Jazz at Lincoln Center], we have always admired his commitment to this industry and each project,” said Bussey. “Brian always had control of everything under his watch, and dedicating those skills to streamlining our approach enables us to better serve clients and collaborate with vendors.”

In addition to maximizing organization, Fehd will focus on leveraging production glue’s technical teams, as well as identifying ways to anticipate client and staff needs through constant, proactive discussion and strategy.

“production glue consistently strives for advanced levels of management and efficiency, start to finish,” said Tetuan. “With Brian, we further emphasize that, and gain support for both current and future events.”

With these two dynamic additions, production glue looks forward to continually strengthening relationships with current and future clients, vendors, and industry peers.

About production glue, llc:
production glue, llc is an award-winning, New York City-based agency that executes unique live events. The company, founded in 2006, has managed hundreds of high-profile events and consumer activations of varying sizes around the globe. production glue’s wide-range of clients includes The City of New York, The Solomon R. Guggenheim Museum, Frieze Art Fair, major brands and corporations, A-list music artists, large-scale festivals, and non-profit organizations, drawing from the worlds of broadcast and digital media, retail, consumer products, finance, automotive, and pharmaceuticals — and occasionally, theatre and “art for art’s sake.” With an open-minded approach (“…if it has a live audience, it’s in our scope”), many of these events are creative collaborations with public relations, marketing and other event agencies.

production glue contact:
Mindy Lyons
mindy@productionglue.com
866.255.7177

Media contact:
Jill Mango/Mango Media: jill@jillmangomedia.com
o:212-343-1577, m:914-260-8617

The eighth annual event honored the spiritual, musical, and philanthropic legacy of George Harrison, while highlighting the foundation’s focus on India and Africa with dynamic global décor (including an elephant sculpture) and table settings with traditional Indian influence. The star-studded affair featured red carpet appearances by Serena Williams, Swizz Beatz, and Clive Davis, as well as captivating musical performances by Alicia Keys herself, Usher, Norah Jones, and Will.i.am.

Partnering with Empire Entertainment, glue provided technical supervision for the program.

Once again, thank you to Empire Entertainment and KCA for inviting production glue to support this important event with a global impact.

Click here to learn more about KCA and how to support this organization.

Client: Empire Entertainment
Role: Technical Supervisors
Venue: Hammerstein Ballroom, NYC
Date: Thursday, November 3, 2011

Photos courtesy of Zach Ciaburri

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Press:
CBS News, “Alicia Keys auctions own bracelet at annual Black Ball charity event”
CNN, “Keeping Nelson Mandela’s legacy alive”
USA Today, “Keys keeps hope alive at annual Black Ball”