production glue back at the Detroit Auto Show
Thursday, January 14, 2010 at 08:00AM
After a several year hiatus, production glue returned to the Detroit Auto Show. production glue oversaw the technical production of Hyundai's Press Event for Nathan Murphy and Jim Rossi of Martin Brinkerhoff Associates. The production glue team was led by Technical Director Tom Bussey and additional on-site support was provided by Jack Hilley. The lighting design for the event was executed by Greg Cohen of UVLD. The Hyundai display consisted of a very effective use of exsisting booth properties, LED, and turntables. These elements, combined with custom content created by MBA, showcased Hyundai's impressive new vehicles and brand message.
The technical production at this year's auto show was generally more muted than what we've typically come to expect from the Detroit International Auto Show. Undoubtedly, this was primarily due to the economic difficulties the auto industry faced in 2009. However, the mood as we enter 2010 is hopeful and there was still some exciting and notable technical production to be seen.
We at production glue thank MBA for this opportunity and look forward to future collaborations in 2010.
